So lecture number 4 was delivered online, which I found to be very, very convenient and a good change! I noticed that I actually took a lot more notes than I usually do, because I was not distracted by powerpoint slides or a handsome guy sitting near me in the lecture theatre ;-). This is also where the properties of the medium "radio" start - it is much more intimate and involving than, let's say, TV. Both Fidler and Austin talk about this at some point. Fidler emphasised the importance of not sliding into a closed conversation and to always make sure to involve the listener. Austin talked a lot about how his evening program was pretty much customised to what the audience wants at a particular hour of the day, which I find very interesting.
What I would have loved to hear more about is how you have to work with your voice and adapt it to the radio environment and how to pronounce words (Austin briefly talked about this; very interesting!).
The interviewer asked both men how they felt about the shift in media consumption to more modern and diverse media and they both agree that radio not only manages to maintain its audience but that it even might be getting bigger and better. Austin explains this by the fact that people nowadays are "time-poor" and that radio is a very human medium which might appeal to people in this fast-moving, modern world.
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